The following article deals with the top conclusions we can take from the stunning smart-phone game called angry birds.
It doesn’t matter if you’re familiar with this app or not.
Angry birds is an application for smart-phone and since it was out, it got straight into the top 10 apps, and it sticks in that place since then.
The app is a simple game, in which you need to throw funny little birds, in order to destroy the funny little pigs. That’s all you need to know in order to befit from this article.
So, what can we take from Angry birds? What are the top conclusions from this game which can assist us in viral marketing?
Here are the conclusions you can take:
1. Simplicity
Angry birds is a one screen game. Not more than 5 birds “specious”, and even less pigs variety.
There are no other “animals”, and the levels are pretty simple, mostly combined from stones and wood.
How could it be, that a simple game like this, beats much more sophisticated games, like Final Fantasy, FIFA soccer, or even AVATAR?
Well, people like simplicity, and simple things feats much more audience.
So, if you want to reach the mass market, and you want to do it viral, the first conclusion is – KEEP IT SIMPLE!
The more sophisticated it is, the more easy it is for people to adjust to it.
2. Fun
Angry birds is fun. Period.
People want to have fun, we all know it, but did you know that the next thing they want is that their beloved will also have fun?
Every one can enjoy Angry birds. Old people, young people, married, single, and so on.
This is exactly why it’s so easy for to suggest Angry birds to just about every one we see.
If you create a new campaign, and you want it to be viral, think about your audience: Will they have so much fun, that they won’t be able to keep it for themselves? Would you deliver your own campaign to
your friends and family?
3. Stop at the top of the curve
When you watch a TV show, the commercials will always come at the most interesting part.
In almost every thing we do, there is a curve of interest. At the beginning, we absorb our surrounding and we usually show little interest.
With time, we start showing a bigger interest, and it’s going up to a certain climax.
After this climax, we begin to lose interest and we start getting bored.
Angry birds is finished at the top of the curve. Exactly when you’re at the top of your game’s interest, your game is over, and you have to wait for new levels to appear, or for a special edition to come out.
When creating a new viral campaign, you have to stop at the top of the curve. Once you’ll do it, your audience will quickly buy and will highly expect your new products.
4. Demo
Angry birds lite is free for download.
With a simple click, every one is able to begin playing with this game quickly and for free.
I believe that the lite version of angry birds contributed a lot to the purchasing of this game. Once you targeted audience experienced your product, and got addicted to it, who can stop them from buying it, right?
On your next campaign, think about ways you can take a small part and give it for free.
You have to watch out here, lots of Marketers make a crucial mistake with this method: They insist that their product “testers” will give them a lot of information about themselves, making the process longer and more complicated.
This is a sure way to stop your campaign from being viral…
5. Fast & Easy to understand
One of the main reasons Angry Birds became so popular, is that it’s really fast and easy to understand.
Even those who lack the patience will be able to control this game within a few seconds.
When creating a new campaign, we have to make sure that the main message we try to deliver will be quickly understood, regardless to the level of the audience’s IQ.
People do not have patience any more. Keep that in mind when creating your next campaign.
To sum it all up, Angry birds made it to the top and stayed there for a bunch of reasons.
Beside the reasons mentioned above, there are other reasons to their success, such as:
- Perfect timing
- Fast ‘game reload’
- Great for couples to play together
- Fantastic media cover
- Can be both simple or sophisticated, depends on the user
- Little luck…
With all those reasons, it’s not hard to understand why it’s succeeded this way.
Take all you can from their success, and implement it on your campaigns.
You can be the next Angry bird, or you can be the pig that blown away, It’s all up to you.
You can create a viral campaign by using video marketing tools, or creative tools, or simply use your fantastic idea and create a website for it…
Whatever you choose, make sure you take the tips above with you. And if you haven’t played Angry birds yet, then you don’t know what you’re missing.
And by the way, articles like this… Best viral out there! Think about it.
Good luck!